On October 8, Tissot and the NBA (American Professional Basketball League) jointly held a media conference on the new Tissot NBA timing system at the Shanghai Mercedes-Benz Cultural Center. For the first time, Tissot and the NBA demonstrated this groundbreaking timing system designed for the NBA in China. François Thiébaud, global president of Tissot watches, and Susan Chen, president of Swatch Group China, attended the event. At the same time, Alain Zobrist, CEO of Tissot Timing, and Kiki Vandeweghe, Executive Vice President of NBA Basketball Operations, talked about the development of a new timing system. Details and history of the NBA timing system. Adhering to the brand spirit of ‘innovation, derived from tradition’, Tissot continues to lead the field of sports timing, making the games you love more exciting!
Tissot’s new NBA timer debuts in China
A collision between sports passion and precise timing
At the press conference, a new timing system developed by Tissot for the NBA was unveiled. The new Tissot timing system consists of a 24-second timer, an integrated timing system and a multi-function timing terminal. The launch of this system marks the first time that the NBA will use the same timer and timing system in 29 venues. Its cable-less and conductor-less timer adopts a fully transparent design with a simple and elegant appearance. It is equipped with a Tissot-specific LED display. It is almost transparent when in use and completely transparent when closed. In addition, 24 seconds of fouls and timeouts can be measured while displaying the game time, which is unprecedented in NBA history. In addition, the time jump speed on this timer is so fast that it is difficult for even high-speed cameras to capture. Such accurate data will help referees and the NBA Playback Center to greatly reduce misjudgments that may occur on the field.
Alan Zobrist, CEO of Tissot Chronograph, Chen Suzhen, President of Swatch Group China, and Francois Timbo, Global President of Tissot, with NBA executives
This set of timing equipment will accurately reflect the game time on all video equipment and scoreboards in the NBA field, so that fans can grasp the real-time dynamics of the field. The staff controlling the timer and scoreboard will use the official software of Tissot to operate this timing system. The system is also equipped with an intelligent interface to ensure the simplicity and uniformity of the display interface.
Tissot’s new timing system
François Thiébaud, Global President of Tissot, said: ‘We are very honored to be able to witness the debut of the new Tissot NBA timing system in China with our friends who are present, and we are also glad that Tissot can be used in this 10,000 We are proud of this crucial role in the highly anticipated basketball game. The launch of this set of timers has once again strengthened Tissot’s pioneering position in basketball game timing. ‘
Speech by Mr. Francois Timbo, Global President of Tissot
Mr. Francois Timbo, global president of Tissot, explains his moments
Alain Zobrist, CEO of Tissot Chronograph Chronograph, gave an in-depth interpretation of the new timing system. He said, ‘The goal we set for ourselves is to develop a comprehensive timing system including a 24-second timer. Throughout the development process, we have developed about 30 prototypes of the 24-second timer until we have developed This system is currently the most suitable for NBA courts.
Alain Zobrist, CEO of Tissot Chronograph, explains the new timing system in depth
Mr. Alan Zobrist, Mr. Qiqi Vanderwich and Mr. Tianbao accepted questions from the guests
Best NBA timing system ever
So far, the NBA has been traveling for more than 70 years in the pursuit of accurate timing. As early as the 1954-1955 season, the NBA introduced the earliest 24-second timer to speed up the game. Since then, the NBA has continued to improve 24-second timing technology based on game development, but it has never had a professional timing partner like Tissot.
‘The NBA has always been proud of having a perfect and accurate game timekeeping system, but has never worked with a company like Tissot from the beginning to the end.’ Said Qiqi Vandevich, executive vice president of NBA basketball operations, ‘Tissot watches are professional And this groundbreaking timing system designed for the NBA, our game has the most sophisticated timing equipment ever. This not only facilitates the precise operation of the game, but also provides fans with a more comprehensive and accurate vision . ‘
Qiqi Vanderwich, executive vice president of NBA basketball operations, talks about timing system development
The games you love will be more exciting
For a long time, Tissot’s perfect pursuit of sports timing has never stopped and changed. With this professional spirit of precision timing, Tissot became the first official timing partner in NBA history in October 2015, providing professional timing support for NBA events (NBA, WNBA, NBA D-League). Collaborating with the NBA is a great start. Both sides believe that precision and passion are the basics of presenting the perfect game, and in this way inspire innovation and exploration, and are committed to bringing a more exciting basketball experience to each fan.