Month: July 2015

Bulgari Wins Rodeo Drive Walk Of Style® Award

The Rodeo Drive Committee and the Beverly Hills City Government announce that on December 5, 2012, the legendary jeweller Rodeo Drive Walk of Style® will be awarded at Rodeo Drive in Beverly Hills. . Bucolai Vice President and third-generation family member Nicola Bulgari accepted the award on behalf of the Bulgari family.

Rodeo Drive Committee Chairman Peri Ellen Berne, award-winning guest Nicola Bulgari, Rodeo Drive Walk Of Style Jury Chairman Wanda McDaniel, Rodeo Drive Committee Chairman Jim Jahant.

   Bulgari will be the twentieth winner of the award. The bronze nameplate with Nicola Bulgari’s signature and a famous quote became the symbol of Bulgari, permanently embedded in the sidewalk of this world-renowned street. The Rodeo Drive Walk of Style® Awards were created in 2003 to recognize legendary brands that have made outstanding contributions to the world’s fashion and entertainment world. ‘We are very pleased to celebrate the Bulgari win of the Rodeo Drive Walk of Style® Award,’ said Beverly Hills Mayor William W. Brien. ‘Since the 1940s, Bulgari has been on screens and popular The stunning appearance on the carpet, and the love of celebrity stars, has forged a long and extraordinary bond with the fashion and entertainment industry. ” In 1966, Elizabeth Taylor won the Oscar with the movie ‘Lust Spring Festival’ After the throne, she wore Bvlgari jewellery at the awards ceremony. Since then, Bvlgari has frequently appeared on major red carpets, ‘said Wanda McDaniel, chairman of the Rodeo Drive Walk of Style® selection committee. In the field, Bulgari is an example of the perfect fusion of fashion and film, the red carpet and the history of Hollywood. Meryl Streep in ‘The Queen in Prada’ to Madonna in ‘Mrs. Belon’, Bvlgari has made an unforgettable mark in the fashion and entertainment industry, ‘Rodeo Drive Walk of S Tyle® Chairman Peri Ellen Berne commented.

Winning guest Nicola Bulgari.

   The Bulgari brand has a rich and legendary history. Its development in the entertainment industry dates back to the 1946 Italian film ‘Il Bandito’, where the heroine Anna Melanie wears Bulgari jewelry. Since then, Bvlgari has paired up actors in more than 40 films with jewellery and shined on major red carpets of major awards, such as the Academy Awards®, Golden Globes, and the Cannes and Venice Film Festival International Film Festival. In the 1960s, Elizabeth Taylor wore classic Bulgari jewelry in ‘The VIP’s’ and ‘BOOM!’ Films, while Ingrid Bergman personally contributed to the film ‘Old’ on Condotti Street in Rome. The characters in ‘Women Return Home’ are paired with jewelry. In the last ten years, Bulgari has appeared in movies such as Mission Impossible II, Love Holiday, Iron Man, and Woody Allen’s new film Love in Rome.
   Bvlgari provides jewelry accessories for Angelina Jolie, Anne Hathaway, Cameron Diaz and Charlize Theron on the red carpets around the world. The front-line actresses who have worn the Bvlgari sparkling red carpet also include Jessica Alba, Jennifer Aniston, Jessica Chastein, Kristen Dunst, Jennifer Garner, Kate Ha Dyson, Scarlett Johnson, Nicole Kidman, Keira Knightley, Julian Moore, Gwyneth Patro and Cher Weiz.
Nicola Bulgari is the third generation of Sotirio. Sotirio was originally a talented silversmith. He immigrated from Greece to Italy and founded the Bulgari brand. In the 1960s, Nicola Bulgari’s father Giorgio and his brother Paolo were involved in the operation of the family business. As a keen coin collector, Nicola Bulgari is one of the company’s most important and successful aesthetic trendsetters in recent years, developing jewelry ideas while investing in ancient coins. Building on the company’s solid tradition, it successfully integrates modern elements with existing results. Nicola Bulgari played a key role in the development of assembled jewelry, that is, wearable, flexible and identifiable, and he made jewelry a part of daily life. His actions brought a revolution to the jewellery industry in the 1970s and 1980s, and Bulgari’s assembled design became the object of many jewellers in the world to follow. Recently, Nicola has devoted a lot of time to choosing gorgeous and colorful gemstones and launched the Bulgari top jewelry series.
   Following Diana Freeland, Missoni, Iman, Fadiqman, Princess Grace Kelly of Monaco, Cartier, Valentino Galavaniden, Morro Blanik, James Galano Stefanie, Gianni Versace and Donatella Versace, Ferragamo, Edith Hyde, James Acheson, Miranda Cannono, Heber Leeds, Mario Testino and Tom • After Ford, Bulgari also received the Rodeo Drive Walk of Style® award. Giorgio Armani became the first recipient of the award in 2003. The winners are selected by an independent committee composed of media, celebrities, former winners, and scholars in the fashion and entertainment industry. The ‘Torso’ statue is a symbol of Rodeo Drive Walk of Style®, created by the late sculptor Robert Graham, 14 feet high, in front of Two Rodeo, at the intersection of Rodeo Drive and Dayton Street. Two Rodeo Drive is located in the heart of Beverly Hills’ world-famous shopping district. There are 26 various luxury boutiques and restaurants here, offering consumers a variety of choices.


Chopin’s New L.U.C1937 Series Pays Tribute To Subtle Low-key

In 2010, at the time of celebrating the 150th anniversary of Chopin, the brand launched a limited edition L.U.C 1937 watch to pay tribute to the long tradition of watchmaking. Today, Chopin has launched two new stainless steel L.U.C 1937 watches, one with a white Tang porcelain dial; the other with a silver fine-grain dial. Both watches are equipped with the new L.U.C 1.010 caliber with outstanding performance, showing Chopin’s excellent watchmaking technology. Chopin has experienced many decisive moments since its foundation in 1860. And 1937 was the key era when Chopin laid the foundation of the brand today. At that time, the founder of the brand (Paul-André Chopard), Paul André, Chopin decided to leave Louise-Ulysse-Chopard, Louise-Ulis, Chopin Founded the Jura mountain area of ​​the workshop and moved to Geneva to expand the brand business. Today Chopin’s achievements and thriving are all laid down in the move to Geneva that year. In commemoration of this important history, Chopin launched the first L.U.C 1937 watch in 2010. Under its simple lines, it carries a new and improved movement developed in 1937, condensing the essence of Chopin’s watchmaking heritage.
      This year, Chopin has again launched two new classic L.U.C 1937 watches. One of them has a white tang porcelain dial with black transfer Roman numeral time scales. Another silver-tone dial with silvered rhodium-plated Roman numerals and minute markers. Both models are equipped with Crown Prince-style hands unique to the L.U.C series, and either with rhodium-plated hands or black hands to match their overall design. The 42mm diameter stainless steel case has a very modern appearance and lines. With the contrast of the silver wire grain on the side frame and the polished finish of the lugs, the watch is more timeless. The screw-down crown at 3 o’clock makes the watch with a sapphire crystal back case still waterproof to 50 meters.
     The new L.U.C 1937 watch is equipped with the new L.U.C 1.010 self-winding movement, which is certified by the COSC Swiss Official Observatory, with a vibration frequency of 28,800 revolutions per hour and a power reserve of 60 hours. In addition to the central hand display of hours, minutes, and seconds, the six o’clock direction is also equipped with a date display to meet the needs of daily life. In addition, this movement also has a stop-second function for precise time adjustment. The precise and reliable performance of the L.U.C 1.010 movement has become another important benchmark in the history of the L.U.C movement.
     The new LUC 1937 watch shows the beauty of masculinity, but also exudes elegance and elegance. It uses a hand-stitched double-sided crocodile leather strap. The surface of the black crocodile leather with brown crocodile leather inside and steel buckle. In addition to its exquisite appearance, its durability is enhanced.