2018 Formal Gentleman Riding Zenith Is Ready To Go

On September 30, 2018, more than 120,000 elegant gentlemen will take to the streets, dressed in elegant dresses, riding antique motorcycles, and helping the official charity partner TheMovemberFoundation Foundation to raise funds to increase public awareness of the prostate. Cancer Research and Mental Health Awareness.

 The Distinguished Gentleman’s Ride (DGR) event began in 2012 with a concept from Australian Mark Hawa. Since its launch, the event has reached more than 650 cities in 95 countries and regions around the world. Passionate riders proudly display their elegance, walking through the centres of cities such as London, Paris, New York, Hong Kong, Munich, Vienna and Andorra and taking pictures with passionate tourists and surprised young people. Formal gentleman riding has become one of the world’s largest men’s health charity fundraising events, raising more than $ 13 million to date, with a target of adding another $ 6 million in 2018.

Elegant and generous
 Zenith teamed up with formal gentleman riding to praise timeless style and selfless charity. With the same goals of raising money and funding research, Zenith Ambassadors and brand friends have provided enthusiastic support. The impressive fundraising results also reflect the dedication and passion of brand partners.
 Zenith is no stranger to the motorcycle world, and during the 2018 event, the brand also prepared additional surprises for watch and motorcycle enthusiasts. In celebration of supporting this global charity event for the third consecutive year, Zenith is proud to introduce the new PILOTType20ChronographTonUpBlack watch (model: 11.2432.4069 / 21.C900).

Understated retro glamour
 The design of this watch salutes the coffee knight community (also known as Ton-up Boys), hence the name HeritagePilotTon-up. To increase speed, the Café Racer discards all unnecessary weight and is used to show off during parties. Café Racer is known for its visual minimalism and is part of the rock music culture.

 Like the motorcycle of the same name, the PILOTType20ChronographTonUpBlack watch has a ‘type’. The 45mm diameter stainless steel case is full of masculine and retro charm, matching the overall design of the watch, and matte black dial. For added comfort and longevity, the signature oiled suede leather strap with rubber lining features contrasting white stitching and a titanium buckle. Built on the legendary ElPrimero 4069 self-winding movement, this movement vibrates up to 36,000 times per hour (5 Hz) and provides a power reserve of up to 50 hours. For a gentleman rider who is looking for vintage charm and sporty style, this watch must not be missed. (Photo / text watch home Xu Chaoyang)