Israeli supermodel Bar Rafaeli (Barr Rafeli) has been selected to model Piaget’s latest watch series and shoot a series of black and white promotional films. The Israeli model wore four intricate watches for shooting, including the 41mm diameter Dancer Skeleton skeleton watch (watch set with 144 brilliant-cut diamonds and 52 square-cut diamonds), white gold diamond-set Limelight watch, 49mm Piaget Emperador Perpetual calendar watch, 49mm Emperador tourbillon watch (set with more than 1,000 diamonds).
Bar Rafaeli wears the Emperador Tourbillon
Bar Rafaeli wears Limelight watch in white gold and diamonds
Bar Rafaeli wears an Emperador tourbillon watch...
The 79th St. Moritz Longines Grand Prix (Grosser Preis von St. Moritz), after three exciting races on Sunday, the result was Maxim Pecheur riding the ‘Nimrod’ to win the championship and runner up The second and third runners-up were Dayverson De Barros, who rode ‘Berrahri’, and Rene Piechulek, who rode ‘Amun’. The prize money is 111,111 Swiss francs, which is Switzerland’s highest prize equestrian event. The event celebrates its 111th anniversary this year, and Longines is proud to be the official partner, official timekeeper and designated watch of the event again.
After three days of intense competition, Maxim Pecheur, the best performing jockey in the race, was awarded the Longines Jockey Silver Cup by Longines.
Since 1907, the annual snow-racing in St. Moritz has been held on ice lakes in Graubünden, a well-known tourist destination. The race is held on three Sundays in February. This event attracts more than 30,000 tourists each year and is also an important sports and social event in Engadine in winter. This year coincides with the 111th anniversary of this event, which will be held on February 4, 11, and 18.
The competition’s designated watch is the Comcast V.H.P. (Very High Precision) watch. This 41 mm silver timepiece is equipped with a perpetual calendar function and is equipped with an ultra long-life battery. This extraordinary timepiece is extremely accurate, with an error of only ± 5 seconds per year. It uses advanced technology to give it a dynamic appearance while embodying the brand’s unique elegance.
Swiss watch brand Longines has a long history with St. Moritz, dating back more than a century. In 1894, Longines sent two pocket watches equipped with a proprietary manual winding movement to this famous town in the Engadine Valley as a timing device, witnessing the beginning of the brand’s many times as a timing partner, especially for Time for alpine skiing, gymnastics and equestrian activities.
In addition, Longines is also an official partner and designated watch of St. Moritz. In this partnership, the tourist office of this fascinating alpine resort, the Swiss ski school, and the mountain lift are all embellished with the brand’s logo.
In the field of equestrian sports, Longines’ passion for horses dates back to 1878. At that time, the brand produced a chronograph pocket watch engraved with the jockey and his foal. This chronograph pocket watch has been used on racetracks since 1881. It is very popular with jockeys and horse lovers, because it can calculate horse racing time to the accuracy of seconds. To this day, the brand is still actively participating in accessible horse racing, field obstacle races, triathlons and endurance races. Elegance, performance and traditional values: these are the values shared by equestrian sports and Longines. Longines has developed a solid partnership with the equestrian community for more than a century through a shared belief with equestrianism.
We often see watch models that are custom-made for a celebrity by various watchmaking brands, which uses his favorite colors and materials, numbers that can represent his identity, and initials that can represent his past glory. Some symbol. You can clearly feel the temperament of this person from the breath revealed by this watch. Blending the style and personal temperament of the watch, this is the true ‘representation of the person.’
Hublot launches three generations of Maradona limited edition watches for Maradona
With so many outstanding people in various fields in the world, how does a watchmaking brand determine who is worthy of designing an exclusive watch for him? Hublot, which launched four celebrity limited edition watches in just one year, may be able to answer this question . In the ‘Hublot Million Charity Shot’ that just ended on the Bund, Hublot and Maradona once again cooperated to unveil the third-generation Hublot Maradona limited edition watch. Looking back on this year, Hublot also launched limited edition watches for Jet Li, Han Han, and Dwyane Wade. These not only have achievements in their respective fields, but they are also as concerned about charity as Hublot.
Also released a number of celebrity limited watches are Tissot, the North American professional sportswoman Danica Patrick, football player Mike Owen with ‘take-all’ skills and appearance, French national basketball team captain Tony · Parker, these sports personalities are custom objects for their limited edition watches. Tissot, which has deep roots in sports, has relied on the appeal of these sports stars to show its vibrant and vibrant brand image worldwide.
Stallone and Panerai also collaborate to make Luminor limited edition Slytech watches
In addition to sports stars being watched by watchmaking brands, celebrities in the film and television industry and art world will also become a source of inspiration for specially customized watches. Hollywood actors Stallone and Panerai have such a story: Stallone liked it very much after encountering Panerai watches, so he bought one and used it in the movie. He also asked Panerai to make 200 Luminor limited editions that could be signed by Sylvester Stallone and named ‘Slytech’. He personally requested 12 watches, two of which were immediately given to his friends, and the remaining 10 were given to different people in the future. The so-called ‘star effect’ was played to the fullest in Stallone’s choice of timing tools. After that, the trend of making large military clocks became popular again. In addition, several limited edition watches are named after another great action star Schwarzenegger.
IWC Large Engineer Zidane Limited Edition
The Arabic numeral ’10’ in the table (Zidane’s jersey number during his many years in the French national team) is displayed in bright red. Through the transparent sapphire glass case back, you can clearly see the name of the retired star engraved on the winding rotor.
75th Anniversary Edition of Hamilton Adventure ‘Elvis’
In 1961, the recently retired ‘Elvis’ starred in the Hollywood film ‘Blue Hawaii’, in which he wore an early two-color belt ‘Expedition’. When the maverick black version evokes Elvis Presley’s plot for countless fans, the white version reproduces Elvis’ unruly and alternative.
Hublot Extreme Maradona
Limited to 500 pieces worldwide, the black skeleton dial is inlaid with Diego Maradona’s blue signature, and his iconic uniform number ’10’ is engraved at 3 o’clock. Hublot has also specially developed the King’s Supreme style equipped with two central chronograph hands.
Hublot Jet Li Special Watch
Limited to only 200 pieces in the world, the black matt hollow dial incorporates Chinese classical window lattice patterns into the design. The back and front poles of yin and yang surround autographed by Jet Li. A part of the sales income of each watch will be donated to the One Foundation to support public welfare. culture.
Celebrities increase reputation with less effort
Various watchmaking brands have successively introduced celebrity custom models, which is obviously an important means for manufacturers to develop brand strategies. Through the celebrity effect, increase the brand’s popularity and reputation, thereby enriching the connotation of the brand and achieving more results with less effort in the market. Celebrity customization is mostly used by some emerging brands.
Some brands even let the celebrities participate in the development and design of the watch models, so that this watch has the characteristics of the star brand. RICHARD 是 如此 MILLE’s Nadal customization is the case. Nadal participated in the research and development of watches, developing a watch that can be worn in fierce sports. Only 18 grams of watches came into being. This watch can ignore weight in tennis and fight against intense sports. Of course, these celebrity custom watches also retain their own DNA, in other words, the organic combination of self and celebrity traits.
Judging from the current market situation, celebrity-customized watches are effective and have played a vital role in the rapid rise of the brand. Celebrity custom watches are generally limited editions, of course, the price itself is expensive, but the meaning of drunk is not wine, smart manufacturers have greater ambitions after the brand Lenovo. If you can’t buy a celebrity model, the chances of switching to other styles of the same brand are greatly increased....
A new special edition watch created by the defending team of the 35th America’s Cup ORACLE TEAM USA, equipped with a countdown function that accurately displays the start time of the race and perfectly demonstrates Panerai’s unique and unique mechanical technology.
Panerai pays tribute to ORACLE TEAMUSA, the reigning champion of the 2017 America’s Cup, and celebrates the brand’s history with sailing and oceans, creating the Luminor 1950 Regatta ORACLE TEAM USA 3 Days Chrono Flyback Automatic Titanio The birth of automatic watches. This automatic chronograph is equipped with a three-day power reserve and a regatta countdown. The new watch is equipped with sophisticated technology and is tailor-made for sailing enthusiasts. It is designed from the representative colors of ORACLE TEAM USA: black, red, white and blue.
Luminor 1950 Regatta ORACLE TEAM USA 3 Days Chrono Flyback Automatic Titanio 3 day power reserve flyback chronograph titanium automatic watch with P.9100 / R automatic chronograph movement, built-in regatta countdown function, extreme ease of operation, highlighting the excellence of the movement Innovative technology. At 4 o’clock, there is a red button. Each time you press it, you can move the red center chronograph minute hand back one minute until it is in the correct countdown position. When the chronograph start / stop button at 10 o’clock is pressed, the chronograph hand starts to rotate. It first indicates the minutes and seconds remaining from the start of the game. After the countdown ends, it continues to display the time elapsed since the start of the game. The button set at 8 o’clock will reset all the chronograph hands. If the button is operated while the hands are still running, it will start the zero reset (flyback) function to ensure that the re-starting will be started in real time without stopping and resetting.
Luminor 1950 Regatta ORACLE TEAM USA 3 Days Chrono Flyback Automatic Titanio The black dial of the titanium automatic watch has a sandwich structure, with Panerai’s classic large rod-shaped hour markers and numbers, plus various designs Elements to ensure that the timing function is legible. The centered chronograph hands are distinguished by easily distinguishable colors. The small hour hand at 3 o’clock is red, which corresponds to the blue hand adjacent to the small second dial. The outer edge of the dial is a 15-minute countdown scale, the last ten minutes are marked blue and red, and it is equipped with a speed scale in sea miles to measure sailing speed within a default distance.
The Luminor 1950 case has a diameter of 47 mm and is equipped with a Panerai crown bridge to protect the winding crown. The case is made of matte titanium, a lightweight and sturdy material that contrasts with a polished bezel. The caseback is engraved with the ORACLETEAM USA embossed logo and the words ’35TH AMERICA’S CUP’, and is decorated with the legendary trimaran sailing pattern of the defending team.
The P.9100 / R self-winding movement is equipped with a number of technical functions, highlighting the superb technology of Panerai Chateau Manufacture: the complex chronograph movement is equipped with vertical clutches and column wheels, which is more variable The balance wheel has a frequency of 28,800 vibrations per hour, and the second hand resets to zero to ensure accurate timing. The oscillating weight is wound on two spring-spring barrels that swing in both directions, providing the basic three-day power reserve function of the Panerai watch factory-made movement.
Luminor 1950 Regatta ORACLE TEAM USA 3 Days Chrono Flyback Automatic Titanio 3 Days Power Reserve Flyback Chrono Titanium Automatic Watch (PAM00726) Water-resistant to 10 bar (100 meters), only 200 pieces issued, it is the best shot for professional sailors block. The watch is equipped with a black unprocessed leather strap with special hot-pressed America’s Cup logo on both sides, which contrasts with red and blue contrast stitching.
LUMINOR 1950 REGATTA ORACLE TEAM USA 3 DAYS CHRONO FLYBACK AUTOMATIC TITANIO – 47mm 3-day power reserve flyback chronograph titanium automatic watch PAM00726
Movement: P.9100 / R self-winding mechanical movement, completely developed by Panerai.
Functions: hours, minutes, small seconds, zero seconds reset, flyback chronograph, regatta countdown, speed scale in miles, and average speed can be calculated.
Case: 47mm, frosted titanium.
Dial: black with luminous Arabic numerals and hour markers. The hour counter is set at 3 o’clock, the second dial is set at 9 o’clock, the central chronograph second hand and minute hand, and the inner bezel is equipped with a speed scale in sea miles.
Power reserve: 72 hours.
Water resistance: 10 bar (about 100 meters).