We often see watch models that are custom-made for a celebrity by various watchmaking brands, which uses his favorite colors and materials, numbers that can represent his identity, and initials that can represent his past glory. Some symbol. You can clearly feel the temperament of this person from the breath revealed by this watch. Blending the style and personal temperament of the watch, this is the true ‘representation of the person.’
Hublot launches three generations of Maradona limited edition watches for Maradona
With so many outstanding people in various fields in the world, how does a watchmaking brand determine who is worthy of designing an exclusive watch for him? Hublot, which launched four celebrity limited edition watches in just one year, may be able to answer this question . In the ‘Hublot Million Charity Shot’ that just ended on the Bund, Hublot and Maradona once again cooperated to unveil the third-generation Hublot Maradona limited edition watch. Looking back on this year, Hublot also launched limited edition watches for Jet Li, Han Han, and Dwyane Wade. These not only have achievements in their respective fields, but they are also as concerned about charity as Hublot.
Also released a number of celebrity limited watches are Tissot, the North American professional sportswoman Danica Patrick, football player Mike Owen with ‘take-all’ skills and appearance, French national basketball team captain Tony · Parker, these sports personalities are custom objects for their limited edition watches. Tissot, which has deep roots in sports, has relied on the appeal of these sports stars to show its vibrant and vibrant brand image worldwide.
Stallone and Panerai also collaborate to make Luminor limited edition Slytech watches
In addition to sports stars being watched by watchmaking brands, celebrities in the film and television industry and art world will also become a source of inspiration for specially customized watches. Hollywood actors Stallone and Panerai have such a story: Stallone liked it very much after encountering Panerai watches, so he bought one and used it in the movie. He also asked Panerai to make 200 Luminor limited editions that could be signed by Sylvester Stallone and named ‘Slytech’. He personally requested 12 watches, two of which were immediately given to his friends, and the remaining 10 were given to different people in the future. The so-called ‘star effect’ was played to the fullest in Stallone’s choice of timing tools. After that, the trend of making large military clocks became popular again. In addition, several limited edition watches are named after another great action star Schwarzenegger.
IWC Large Engineer Zidane Limited Edition
The Arabic numeral ’10’ in the table (Zidane’s jersey number during his many years in the French national team) is displayed in bright red. Through the transparent sapphire glass case back, you can clearly see the name of the retired star engraved on the winding rotor.
75th Anniversary Edition of Hamilton Adventure ‘Elvis’
In 1961, the recently retired ‘Elvis’ starred in the Hollywood film ‘Blue Hawaii’, in which he wore an early two-color belt ‘Expedition’. When the maverick black version evokes Elvis Presley’s plot for countless fans, the white version reproduces Elvis’ unruly and alternative.
Hublot Extreme Maradona
Limited to 500 pieces worldwide, the black skeleton dial is inlaid with Diego Maradona’s blue signature, and his iconic uniform number ’10’ is engraved at 3 o’clock. Hublot has also specially developed the King’s Supreme style equipped with two central chronograph hands.
Hublot Jet Li Special Watch
Limited to only 200 pieces in the world, the black matt hollow dial incorporates Chinese classical window lattice patterns into the design. The back and front poles of yin and yang surround autographed by Jet Li. A part of the sales income of each watch will be donated to the One Foundation to support public welfare. culture.
Celebrities increase reputation with less effort
Various watchmaking brands have successively introduced celebrity custom models, which is obviously an important means for manufacturers to develop brand strategies. Through the celebrity effect, increase the brand’s popularity and reputation, thereby enriching the connotation of the brand and achieving more results with less effort in the market. Celebrity customization is mostly used by some emerging brands.
Some brands even let the celebrities participate in the development and design of the watch models, so that this watch has the characteristics of the star brand. RICHARD 是 如此 MILLE’s Nadal customization is the case. Nadal participated in the research and development of watches, developing a watch that can be worn in fierce sports. Only 18 grams of watches came into being. This watch can ignore weight in tennis and fight against intense sports. Of course, these celebrity custom watches also retain their own DNA, in other words, the organic combination of self and celebrity traits.
Judging from the current market situation, celebrity-customized watches are effective and have played a vital role in the rapid rise of the brand. Celebrity custom watches are generally limited editions, of course, the price itself is expensive, but the meaning of drunk is not wine, smart manufacturers have greater ambitions after the brand Lenovo. If you can’t buy a celebrity model, the chances of switching to other styles of the same brand are greatly increased.