2014 Basel Watch Exhibition: Amy Long Interprets The Art Of Time And Continues To Write Watch Legends
The Basel International Watch & Jewellery Show 2014 was grandly opened. The 42-year-old Basel International Watch & Jewellery Show gathers industry professionals, exhibitors and media from all over the world in the home of watches. The jewellery event will lead the global luxury fashion trend and guide the world’s watch and jewelry field.
As an independent watch brand under the Swiss Montres Chouriet SA company, Amyron followed last year’s three themes of wisdom, galaxy and Lehman multi-function watch series. The limited edition cooperated with the case sculptor Mr Jean-Pierre Hagmann Minute repeater, a tourbillon with the brand’s unique core, Heritage with a retro design as its design concept, a perfect moon phase watch Moonphase. Everyone feels the watchmaking philosophy of the Emilion brand: unique and refined!
At this year’s Basel International Watch & Jewellery Show, Emilion continued to maintain the brand’s outstanding watchmaking spirit and brought beautiful new themed watches. Conquering the abyss of the challenger of extreme charm, the golden horse watch that shows success and vitality, and the pure and elegant series designed for elegant women all over the world, three unique brand watch series embody the excellence and determination The spirit, it can be said that every Emilon watch is a combination of traditional watchmaking technology and innovative modern industrial art. Emilon’s watchmaking art makes the fine timepieces engraved with eternal imprint in the flow of time.
Mysterious Deep Sea Conquering the Limits-Challenger Abyss
With infinite enthusiasm for deep sea exploration, Swiss Emily successfully developed the brand’s first deep sea diving watch, which has both practical functions and artistic elegance.
The 12 o’clock position of the ring mouth and the entire dial are covered with the original luminescent material of Swiss TRITEC SNL. The green fluorescence emitted from the sea floor and the night sky ensures that the time can be accurately read under any conditions. One-way counterclockwise spiral ceramic and steel rings, creatively inlaid on the surface of zirconia ceramics, finely polished ceramic powder exudes a gem-like luster. Available in black, blue, gray and blue, the steel and PU straps are suitable for different occasions. Water-resistant to 300 meters, with a junior dial, which complements the sporty performance and business temperament.
Thousands of horses galloping back-the golden horse
2014 is the Lunar New Year’s Day and the Chinese Year of the Horse. The second Zodiac watch launched by Amy Long sincerely—Jin Junma, is just like the return of the king.
Amy Long’s watchmakers brought infinite inspiration to restore the horse’s power and dignity. The idea of minimalism was in full play immediately in Jin Jun. The 18K rose gold horse is inlaid in the center of the white or gray dial, complete and harmonious. The superb texture of the radial sun sand on the dial makes the watch even more refined. The 18K rose gold case is equipped with a Swiss Observatory-certified movement and is equipped with a black crocodile strap. It is limited to 99 pieces.
In addition, the 18K bezel is more cost-effective and more suitable for the public. The stainless steel case is equipped with the brand’s fully automatic mechanical movement and a gold bracelet. It is limited to 999 pieces.
Women such as the Netherlands, elegant and refined-Jingya
Jing Ya watch series designed for elegant women, with lotus as the design theme, praises a woman’s life. Whether it is the presentation of the overall effect or the idea of the details, it can give people a sense of surprise.
Through the complicated manufacturing process, the disc surface is formed with folded, high-low contrast folded patterns, vivid and three-dimensional, like a blooming lotus. Looking at the side of the case, a rich lotus-shaped shape is perfectly natural, matching the sapphire glass with the double arch which is not easy to wear. The crown, case, and strap links are each inlaid with 5 natural sapphires or rubies, with hollow lotus-shaped hands, the whole watch is agile, natural and elegant.
For many years, the Chopard brand, which has always been the darling of red carpet guests, has always been keen to support the film industry. As the official partner of an international film feast like Cannes, while participating in the event, this Swiss jewellery family has also specially created the Golden Palm Awards to focus on the stars of tomorrow; and to discover talent through the Dazzling Actor Award. To satisfy the love of movies, Chopard always meets the challenge and moves forward. That’s why the Geneva company was able to complete the task arranged by Oliver Hirschbiegel’s love-loving ‘Diana’ film crew to select from the design jewellery that Princess Diana might wear.
Although Chopard has collaborated on countless films, such as Elizabeth: Golden Age (directed by Shakhkha Kappa), Nine (directed by Rob Marshall), and Midnight Paris (directed by Woody Allen), etc. , But this mission is particularly risky; this is because the jeweler working with the film ‘Diana’ not only needs to understand Princess Diana’s distinctive jewelry collection taste, but also needs to adopt a cautious and charming modern style interpretation method, so that The world remembers her legendary elegance. Caroline Scheufele, co-president and artistic director of Chopard, specifically requested to work closely with the company’s costume designer Julian Day. I was thrilled when invited to collaborate; for me, both in personality and style, Princess Diana is a model of charismatic and extremely elegant women. This is the first time since she participated in the movie Nine in 2009. With the second collaboration with Robert Marshall, this new partnership is even more exciting with the addition of top actress Naomi Watts.
In the final version of the movie, viewers will see on the screen a selection of Chopard watches, jewellery and handbags, including the Happy Diamonds diamond watch, and show Chopard in the luxury sector High-end jewelry pieces with rich professional skills. This Swiss brand successfully combines the Princess of Wales with jewellery that fits her noble status and glamour personality. Julian Day put it this way: ‘From the first time I read the script for’ Diana, ‘I realized that I would need gorgeous jewelry. When the opportunity to collaborate with Chopard appeared, I knew, It is possible to meet this need. The help provided by Chopard cannot be measured by value. ‘
Due to her hairstyle, Princess Diana was particularly fond of wearing earrings during her lifetime; she usually does not wear jewelry other than earrings. Among her many collections, the most special are white gold earrings set with sapphires and diamonds, and the engagement rings she often wears. In order to highlight the heroine’s delicate neck, Chopard also chose luxurious necklaces for it, including a delicate white gold chest set with 92 diamonds in three rows. This extraordinary accessory perfectly matches the temperament of the princess and the heroine through the alternating pearls and diamonds. The perfect combination of glamour, simplicity and romanticism, Princess Diana’s style is thus fully interpreted. This Swiss jeweler may never dream that his inspiration can be reflected in such noble and mysterious characters. In Paris, many years after the death of the princess, the magic of the film and the cooperation of high-quality designers such as Chopard made Diana’s image of caring for others and unique style still remembered....
Guilloché is a decorative art that first appeared in the pocket watch case in the early 18th century. Abraham Louis Breguet combined circles and straight lines to use a professional lathe (ie Rose Engine) to engrav the dial to create a coherent pattern. The engraving process has made great progress. A person who has both the genius of inventing the tourbillon and the artistic talent of reconciling the fine dial decoration, it seems that the world is a little unfair.
The Breguet watch factory is equipped with a professional and precious Rose Engine (curve pattern lathe accessory) lathe
Even if developed, this style of decoration will only be used on the most expensive watches of that era. Think of Kari Voutilainen, Philippe Dufour, and Roger Smith. In contrast, perhaps they can better understand the contours of Breguet’s customized watches in the early 19th century. The gold owners are willing to spend time waiting, in order to finally put a piece in their pockets, they can meet all the needs of the watchmaker.
The people who operate these machines are called ‘guillocheur’
Today, Baodi Watch Factory has formed a large team to ensure the quality of the process while expanding the relative scale. The company produces about 30,000 watches per year, far higher than the independent watchmakers mentioned above. A small number of these watches rely on stamping technology to achieve effects similar to traditional engraved patterns.
Operating these machines is not easy and requires a lot of training
So, is the dial ultimately made by a machine? Yes, technically, it is. But the precision of the carving depends entirely on human skills and robust hands. Only the most skilled craftsmen can decorate the dial in this way, and it takes time. Rose Engine uses a series of metal cams to control the lateral movement of the cutting head. The cutting head is guided by human hands and rests on the gold dial.
Breguet Classique 7147 watch with rich guilloché dial
The size of the force determines the depth of carving. To achieve a coherent, consistent, charming and charming effect requires a pair of experienced hands. By adjusting the metal plate that controls the movement of the cutting head, the carving pattern can be changed. The combination of patterns in different forms is not only beautiful, but also easy to recognize, and few other decorative techniques can match it. But the completion of this work requires a careful and careful watchmaking apprentice.
A closer look reveals the rich patterns contained in the simple design
Even though it is slightly conservative in the taste of some people, it is undeniable that the engine-turning dial is very attractive. The core value of the engraving process is almost pure decoration, but it is really helpful in improving readability. Let’s take Ref. 7147 as an example. This seemingly simple timepiece has just replaced Ref. 5140, becoming Breguet’s thinnest entry-level automatic dress watch.
Breguet Classique 7147 is the brand’s thinnest entry-level automatic dress watch
The watch is equipped with a silver-plated gold dial, which is a decorative dial, which is divided into three areas by the craftsman according to the function display. Each pattern is carved to improve the readability of each part. The center is decorated with a Paris nail pattern (because it is similar to the nail head of the reinforced boot sole), the reverse small seconds at 5 o’clock is decorated with a wave pattern, and the outer track scale circle is decorated with a circular pattern. The guilloché process divides the entire dial into different areas, and the decorative patterns are both decorative and legible. Of course, the movement oscillating weight is also machined.
The rotor of the Breguet Classique 7147 watch is also machine-engraved
The guilloché dial and Breguet go hand in hand to complement each other. Almost all Breguet watches (except enamel dials) are decorated with this technology, including military-inspired watches with non-gold dials and La Musicale watches with brass dials for better acoustics. If you still doubt the importance of the engraving department, look at the decorative lettering at 6 o’clock on the Breguet dial, not ‘Swiss Made’, but ‘Swiss Guilloché Main’, which is Breguet’s firm commitment to the guilloché process....
On Thursday, July 17, Breguet and its tourbillon boutique hosted a twenty-person super VIP party in Puerto Banus, Puerto Rico, dedicated to the Breguet Classicique Chronométrie7727 watch, This is one of the most accurate watches in the world. The party gave invited guests a chance to watch this masterpiece face to face.
Breguet’s revolutionary use of magnetic effects to improve the stability of the balance wheel makes this watch with excellent precision.
At the end of the event, Breguet invited all VIPs to enjoy a rich dinner prepared by Dani Garcia, a 2-star Michelin restaurant. (Picture / Text Watch House Xiao Sen)...
Certina (Certina) DS series of traditional ladies automatic watches, reflecting the true classic beauty and the brand’s exquisite and unique style. The watch is made of high-quality materials, equipped with an accurate and reliable automatic movement, perfect for timing. In addition, the watch can record the footsteps of time passing.
This traditional automatic watch is feminine, with a small body, only 25 mm in diameter and 9.3 mm thick. The round body is exquisite and cute, with two holes on the bracelet and top quality 316L stainless steel. Equipped with double-precision safety performance concept and sapphire glass shell, the waterproof depth reaches 100 meters (300 feet). Automatic Swiss movement ETA 2671.
The DS series of traditional ladies automatic watches is a good choice for fashionistas and classic (or vintage) lovers. Suitable for any formal occasion. The dial is black and white, the hour numerals are Arabic numerals, and the luminous hands are elegant. The date hole is set at 3 o’clock, which is clear and easy to read. The brand name is below 12 o’clock, and the brand was founded under the name. This watch is simple and elegant, with high quality. The dial is available in three colors: black, white and silver. The style of the white dial is elegant and luxurious. The outer ring and bracelet are PVD-treated to show dazzling gold (its serial number is C561.7195.44.16). The black (serial number C561.7195.42.66) and silver (serial number C561.7195.42.15) dials have silver bracelets. The retail price of this watch varies according to its color. The PVD-treated gold model sells for about $ 570, while the other two models sell for about $ 480. No matter which one you choose, you won’t be disappointed. Switzerland’s top watchmaking technology plus the brand’s tradition is the best guarantee.
Certina was founded in 1888 by two brothers, Adolf and Alfred Kurth, who started their watchmaking journey in the Swiss town of Grazen.
All Certina women’s watches embody their sporty atmosphere while being clear and easy to read, truly reaching the beauty of harmony and elegance. Certina’s first ladies ceramic watch “DS Queen Ladies Watch”, “DS Spel Ladies Watch” and “DS First Lady Chronograph” enjoy a high reputation in the watch industry, while the DS traditional ladies automatic watch is a ladies automatic The pride of the watch series fully demonstrates the confident style of modern women.
The world’s authoritative duty-free magazine ‘Moody’s Report’ recently issued a statement saying that from the opening of April 20 last year to April 20 this year, the sales of Tissot watches in Sanya duty-free stores reached the world’s highest. According to the article, in May 2012, the World Duty Free Association held the GateOne2One conference in Singapore, and China Duty Free Group revealed details of its amazing success experience in the Hainan Sanya store and its development plans for the next few years.
At the meeting, Charles Chen, vice president of China Duty Free Group, said at the meeting that after the successful trial of the ‘Island Freedom’ policy in Hainan, the sales of China Duty Free Group increased by 43.6% in 2011 to US $ 660 million.
It is understood that from April 20, 2011 to April 20 this year, the sales of China Duty Free Group Sanya Store exceeded 1.5 billion yuan, with an average of 3,857 transactions per day, with an average daily sales of 4.64 million yuan, an average 11,956 tourists enter the store every day.
Charles Chen said that these are the brand influence brought by many top brands in the Sanya store. China Duty Free Group Sanya has the world’s largest Tissot store, the largest Lange cosmetics retail retail counter, and Lancome and Dior retail retail counters.
According to the article, in addition to the world’s highest sales of Tissot watches, the sales of other top brands in the Sanya store have also achieved good results. The sales volume of Lange cosmetics in October last year was also the champion of the global travel retail market. Sales of cosmetics entered the top five in the world.
The case of the watch is colorful. From the shape, there are Cartier’s square tank, Blancpain’s round case, Audemars Piguet’s octagonal case, and Girard Perregaux’s goose eggs. Type case, there are some strange and irregular shapes; from the material point of view, it is ever-changing, in addition to common gold, stainless steel, but also titanium, high-tech ceramics, PVD, etc., how much do you know about these materials? ? To understand a watch, you need to know more about the watch in order to truly understand this field. Let’s take a look at several types of different materials of the watch case.
Gold, platinum, rose gold … are luxurious materials. There is never pure gold, because pure gold is too soft and too difficult to shape, and gold must be mixed with other materials. The case is usually made of 18K gold, that is, 75% of it is pure gold, and the remaining 95% is other metals. Mixing different gold colors can bring out different colors, so white gold and rose gold appear. Rose gold and pink gold are the same. Copper and silver are added to the gold, but the amount of copper is different, and 4N and 5N represent the level of copper. Red gold (redgold) contains more copper than rose gold, but it does not mean that red gold has higher value than rose gold, because the gold content of both is the same.
Lange watches are only precious metal watches, not steel watches. All the parts of Lange watches have to be carefully polished by hand before they are finished. Its high standards have achieved its amazing quality. The Lange 1815 series 233.03218K watch is made of rose gold with a 40 mm case, exuding a metallic luster, noble and elegant. The minimalist design of the dial gives a refreshing impression. The central recessed part of the solid silver dial draws on the design of Lange’s famous pocket watch, making the level of 1815 clearer. The delicate Arabic numerals are matched with blue steel hands. (For 18K gold and platinum watches, I believe you have seen many of them, and I know them well, so I wo n’t list them one by one.)
First of all, to bring you closer to fashion brands, Chanel’s case material has also been unique. In addition to PVD and DLC, there are now high-tech ceramics, the material of which consists mainly of a crystalline oxide called zirconium oxide, and the raw materials are like sand-like powder and gray.
The world’s top luxury brand-CHANEL, Chanel’s ‘Double C’ has become a pride in the fashion industry, and one of the most wanted brands for women on this planet. The J12 series was born in 2000. Chanel watches made of high-tech precision ceramics, this modern classic, immediately fashionable, has become synonymous with 21st century high-end watches. In 2003, the J12 white watch was born. The J12 white watch, just like the J12 black watch, was extremely popular at the beginning and led another wave of white watches. Before Chanel, no brand had ever been able to increase the color of the watch to Design, technology, and craftsmanship are generally sharp. It is the first in the industry to have a pure white concept.
This series of watches have gloss, high hardness, no rust and discoloration, no stain, and stable chemical properties. Chanel Ceramic Watches This new watch uses ceramic materials such as zirconia and cermets for the case and strap. Compared with stainless steel watches, the weight of ceramic watches is reduced by about 60%, and its hardness is about 10 times that of stainless steel. Does not damage the advantages of the skin. The radian and the details of the design convey the eternal charm of CHANEL.
Radar is also a high-frequency user of high-tech ceramics. Rado’s DIAMASTER series has its own new face: a large dial that is easy to read and a clear view. The watch is made of plasma high-tech ceramics. This type of material is not only anti-allergic, not easy to wear, lightweight, but also provides an extremely comfortable wearing experience. The black dial with rose gold hands and scales is low-key and contains noble temperament, and the case has a perfect smooth feel. The use of high-tech ceramics fully reflects the brand’s concept of ‘if you can imagine, you can create. If you can create, you can achieve.’
Black case (PVD and DLC)
Steel was followed by PVD steel, followed by DLC. DLC is the material, ‘DiamondLikeCarbon’, which is diamond-like carbon. Diamonds are made of carbon, and DLC is artificially manufactured in the laboratory. The hardness is like the carbon particles of diamonds.
The new Bvlgari DiagonoUltranero chronograph uses a 42mm stainless steel case and uses a DLC anti-scratch surface treatment process to create a distinctive dark black color, showing a strong modern beauty. Dial with white scale, luminous coating enhances the chronograph function and date window readability controlled by stainless steel chronograph buttons. The rubber strap with satin-finished stainless steel chain link is water-resistant to 100 meters, making it a perfect fit whether it’s a diving suit or a tuxedo.
PVD is one of the coating technologies, which is ‘PhysicalVaporDeposition’. The metal is vaporized into a coating, which is then applied to another metal object. Hublot is the first Swiss top watch brand to combine precious metals and natural rubber as its raw materials. Its birth has revolutionized the watch industry both in terms of watchmaking materials and unique aesthetic concepts interpreted by watches. . The brand concept advocated by Hublot is ‘the art of fusion’, covering the perfect fusion of precious metals such as zirconium, tantalum, magnesium and titanium with diamonds, rare gems, gold, platinum, ceramics, stainless steel and natural rubber.
Hublot has always been known for its boldness and publicity. This model continues the brand’s usual style, with a multi-layered complex dial structure and a powerful 48 mm case structured for a powerful angle. The minute hand, chronograph at 9 o’clock and the calendar window at 4 o’clock all use striking red. The watch also has the famous slightly rebellious red devil logo printed at 3 o’clock. The red and black dial brings a sense of dynamism, showing the mature charm of men. Black PVD coating to achieve a beautiful and uniform overall effect.
Titanium looks like steel and has silver-gray light translation. It is a transition metal. Titanium has the advantages of lightness, hardness, and rust prevention, and has a wide range of applications. Appeared on watches, mainly used to make sports watches. Titanium was discovered in 1791, but pure titanium was first made in 1910, and it took more than a hundred years. The reason is that titanium is very active at high temperatures, and it is easy to combine with oxygen, nitrogen, carbon and other elements. To obtain pure titanium requires very harsh conditions. In application, titanium is often mixed with other metals to form alloys, in order to make it harder. The following introduces two models using titanium, light and convenient.
The new Bentley Supersports LightBodyLimitedEdition focuses on appearance: bright red, cool black, and bright white set off against each other, which has great visual appeal and impact. The watch adopts a revolutionary appearance, combining the outstanding performance and noble temperament of the two brands of Breitling and Bentley in an ultra-light titanium case, which is light and comfortable; it uses the unique rolling pattern bezel of the Breitling for Bentley series; The unique dial design with red and black contrasting colors complements the dashboard of the Bentley Continental GTC supercar, perfectly combining extraordinary performance and innovative appearance. The application of titanium material is also very suitable for its sports style, light and tough and practical.
The Omega Speedmaster series is one of the most representative models of the brand. The legendary Speedmaster watch has participated in all six moon landing missions. It is a model for the pioneering spirit of brand exploration. This Omega watch has a blue lacquered facade, a domineering 44.25 mm titanium case, and a smooth blue ceramic bezel and titanium bracelet with a tachymeter scale that fit comfortably on your wrist. appropriate.
Through the loss-resistant sapphire crystal glass, you can see the blue lacquered surface with the white time scale, a small seconds dial at 9 o’clock, and 12 hours and 60 minutes at 3 o’clock. Central chronograph seconds hand. It is worth mentioning that this watch is equipped with the Omega 9300 coaxial movement, which is the first chronograph movement of the brand’s self-developed coaxial mechanical movement series.
Steel is actually an alloy, which is made of mixed multiple metals. The most commonly used material for watches is 360 stainless steel. Rolex uses 904L stainless steel. Its advantages are high corrosion resistance, high hardness, and difficult to oxidize.
Green Ghost’s unique case and design have a high degree of brand recognition. The Rolex Submariner’s Oyster case is water-resistant to 300 meters (1,000 feet), providing optimal protection for highly accurate movements from water. Damage from dust, pressure, and impact. The unique middle case is cast from 904L stainless steel or 18ct gold with strong corrosion resistance, and is equipped with an integrated crown shoulder. The triangular bottom case back is screwed tightly by Rolex watchmakers with special tools to completely seal the case. The winding crown uses a patented three-lock waterproof system, and is firmly screwed on the case, hermetically sealed like a submarine door. The mirror of the watch is made of scratch-resistant sapphire glass.
Summary: The case material has many changes, and it is also an area of constant competition and innovation in the watch industry. Each change is an innovation, and it is understandable. Understanding of watch materials will help you solve some problems encountered in the process of purchasing watches. Rich people wear gold cases, rich people wear stainless steel cases, sports lovers wear titanium, and elegant ladies wear ceramic cases. Each material case has its advantages and disadvantages. If you wear a gold watch to participate in various sports, it will inevitably be scratched and bumped. At this time, you will find the benefits of stainless steel. (Picture / text watch home Li Shuai)...