In the last few days, rabbits have been scared by the rich around them. Someone told me very solemnly: ‘Under the deleveraging policy, the value of high-net-worth people around them is at least cut. You need to control consumption, cash is king, and unnecessary investments are reduced (Rabbit thought, I love flowers so much There is no extra investment in money). ‘Then, the rabbit glanced silently at the’ huge ‘bill left over from the watch purchase last month. Recently, the term ‘consumption degradation’ suddenly became popular, probably because Pinduoduo was listed so that too many people saw the scenes outside of their lives, so the people who were really worried were crowded together. Some people said they wanted to shrink and eat, some people To reduce the level of consumer brands, but the core problem is really not here. In fact, in the face of uncertainty in the economic situation, the basic point is to understand one’s ability, including forecasting future earnings, and the ability to grasp the direction of the general environment. Consumption must exist as long as we still exist, but how to spend money to resist risks and maintain a standard of living is worth considering. The consumption represented by Pinduoduo has always existed, but before listing, it was not in the vision of many of our first- and second-tier consumers. Things that surpass our daily experience often cause conjecture. I saw an interesting news a few days ago, discussing whether the goodness of the mustard business means that the consumption is downgraded, but the actual data shows that this is only because the price of mustard has increased. The increase of a product from 1 yuan to 2 yuan is not significant (most still affordable) for most consumers, but the resulting profit is very considerable. In fact, the selling of mustard is nothing but a side of consumption upgrade (our Engel coefficient is moving downwards. The proportion of food in consumer spending has fallen below 30%, and there is still room down, similar to the United States which only accounts for 15%. This is the embodiment of consumption upgrade). At first, I looked at the word ‘degradation of consumption’ with a side-by-side playful mentality, but once an emotion began to spread, it was easy to cause so-called psychological panic. Earlier, I also saw the media persuade in a similar consolation tone: ‘Degradation of consumption does not mean that life has deteriorated, but it has become clearer. It has reduced the pursuit of material and has a peaceful heart (this is definitely a pig teammate level).’ The current economic situation does not require the comfort of the soul chicken soup, what is needed is real consumption. Whether you are willing to spend money can greatly affect the economy (the country has been relying on investment to drive GDP and urgently need consumption to drive it). As for luxury goods, which are an important part of stimulating domestic demand, crude tea and light rice cannot create a prosperous market. After all, everyone’s income is different, and demand cannot be generalized. Is it a smooth transition for everyone to buy DW? Just because a reader asked a few days ago how to buy a watch in the future economic situation, I thought of these words today. Rabbit’s suggestion is that, first of all, based on financial resources, the purchase funds should be allocated on the premise that earnings can be predicted. The point is never how to save the most money, but how to buy what is worthwhile in the long run. First, do subtraction within your ability. Two readers recently asked questions that were typical. The first one wants to buy a formal watch and a sports watch, each with a budget of about 100,000. At the moment, Rabbit was proposed to choose 1 from 2. You can even gather two tables to budget (or slightly increase) to buy a better one, whether it is formal or sports. (Nautilus is not recommended because you can’t buy it if you push it.) This so-called ‘better’ is based on the upper limit of economic capacity. It is always better to buy a favorite watch that you can achieve enough than the second choice, which will prove to be a waste of money sooner or later. A good watch has a shelf life of more than several decades, and it will not change due to changes in the economic situation. Secondly, buying a watch has a staircase, so that there is a clear difference between watches, which will not be repeated or replaced. The second reader is a girl. Her first watch is about 100,000 Jaeger-LeCoultre flips, and the second watch is about 100,000 Jaeger-LeCoultre dates. Of course, you can understand everyone’s preference for a brand. For example, I have two PPs myself, and my readers have more than a dozen Panerai and Rolex, and some people have Blancpain. However, Rabbit believes that it is less likely to regret it if it is widely spread before it is finally selected. So why are middle-aged bloggers like rabbits now aesthetically stable and only looking at a few brands when buying clothes? It’s nothing more than buying them at a young age and paying tuition. In addition, the so-called staircase is also the difference in the price of the watch purchase (I have seen a reader with a total of 7 watches, each of which is more than 30,000, and finally ran to cry, I felt panicked, and I did n’t get much money for my exchange. , Put your heart still). Personally, I think that the second expensive watch in life can consider one step at a time and buy the upper limit of his economic strength. Looking back in the future, it will be more transparent and clearer. Of course, if you do n’t have enough money, you can rest assured. Are you afraid of being void? For many people, buying more than 100,000 watches is a long-term project, and most people have at least several months to consider and choose. Third, the newcomer seeks stability, and it is recommended to start with the classic models. My judgement on the classic model is that it has been recognized by the market for a long time and has a wider range of wearing opportunities. Newcomers who buy expensive watches for the first time still have to consider practicality, including practical comfort and suitability for the occasion. (Although the goose eggs are beautiful, but the applicability of the occasion is average, it is not recommended as the first watch, Blancpain’s moon beauty is more versatile.) There is an old saying ‘from luxury to frugality’, I do not think it is ‘luxury’ What it means is the pursuit of quality of life. Once it is improved, it is difficult to go back. Although the bezel has a big brother and me, saying that since he bought a Seiko watch, he is more satisfied than the expensive watch in his family’s possession, but this is also an example (each price brand has a similar good watch, but the proportion Not particularly high). For example, almost no one will praise DW after buying high-quality luxury goods. The truth is that all bloggers who praise DW marketing as well as rabbits, because they can’t find other advantages, buy it yourself? That is impossible. In fact, the advantage of luxury is precisely that it is more durable than fast fashion. Zara and H & M haven’t lived in the second season in my hands, but those clothes that seemed to have cost a lot of money in those years were still dressed like new for 8 years. Everyone said that when they want to hold their wallets to play the downgrade, it does not mean they should buy bargains, but rather more valuable things. Under the current domestic stock economy, excess capacity will be gradually removed, and survival of the fittest is inevitable. Therefore, in the future, Rabbit’s judgment on the consumer market is that mid-to-high-end brands will converge on top brands (for example, the growth rate of high-end cars has been around 20%), and good brands are not affected much (the domestic disposable income of high-income groups last year was nominal). Up 9.5%). The low end is supported by quantity. As long as the demographic dividend is still there, it will not survive. The hardest part is the middle end with little advantage. Rather than worrying blindly, consider giving a new start to life, such as pulling hands from various P2Ps as soon as possible, and don’t shrink your clothes and put too much money into real estate. This is the culprit of ‘consumption degradation’. The best time in life is nothing more than self-sufficiency from the early thirties. Would you like to enjoy yourself, or bear debt to old age? Well said, disdain to boil chicken soup, but this is indeed the personal experience of a shopaholic rabbit, to share with everyone. The gossip rabbit is only original, welcome to repost!