‘Jack Heuer Time Museum’ is a mobile version of TAG Heuer’s famous TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland. The TAG Heuer 360 Museum was unveiled in 2008. This 200-square-meter high-tech watch museum in La Chaux-de-Fonds, Switzerland, displays more than 300 TAG Heuer timers and watches, and fully showcases TAG Heuer’s unique The history of watchmaking and the DNA of the spirit of movement. However, the museum is not open to the public, it only accepts visits by brand ambassadors, news media, customers and special guests.
‘This is why we originally came up with the idea of [Jack Heuer Time Museum Global Tour],’ said TAG Heuer CEO and President Stéphane Linder. ‘We want consumers around the world to understand why TAG Heuer is one of the Swiss watchmakers. legend.’
Jack Heuer Time Museum: Concept
The ‘Jack Heuer Time Museum’ designed by LUM Studio in Paris is to celebrate the most typical values of the brand: creativity and avant-garde; energy and intensity; luxury and emotion. This assembleable 100-square-meter building has a 2.4-meter-high rack and displays nearly 60 outstanding historical collections. These are selected from the permanent collection of the TAG Heuer 360 Museum and the TAG Heuer Family Collection. Boutique.
In the ‘Jack Heuer Time Museum’, ‘Jack’s Small Lounge’ displays important patented products by five generations of watchmakers from the Heuer family, from its founder Edouard Heuer to Today’s soul figure, Jack Heuer.
In ‘KITCHEN’, equipped with interactive screens and Swiss watchmakers on-site demonstration of the movement assembly process, each item marks a historical turning point in TAG Heuer and the entire Swiss watchmaking industry.
The section of ‘CARRERA Workshop’ showcases the timing equipment of TAG Heuer and its long-standing relationship with the racing world.
‘PORTRAIT GALLERY’ showcases the exciting history and legends of TAG Heuer, from Steve McQueen to Leonardo DiCaprio: these TAG Heuer’s brand image ambassadors, like the brand, have a relentless pursuit of excellence and perfection.
From February 2014: TAG HEUER dedicates its most precious treasure to the world
The Jack Heuer Time Museum has begun its magnificent journey in Kuala Lumpur in February 2014. Next, it will make a high profile appearance in China’s Shanghai, Beijing and Hong Kong. After leaving China, it will come to Seoul and Tokyo, and then cross the Pacific Ocean to Las Vegas, Houston, Philadelphia, Miami and Dallas to fulfill its ‘American Dream’. It doesn’t slow down: the time spent in each city is only about 10 days. This is an opportunity of a lifetime, an exhibition that watch collectors, racing enthusiasts, design connoisseurs and legendary TAG Heuer fans have to watch.
As Jack Heuer puts it, ‘Every part of the show is like a member of my family. From the earliest chronograph to the latest chronograph, they tell what is the most important spirit of TAG Heuer. The people of the world finally have the opportunity to see all of this for themselves, to know us through our most proud achievements, our most amazing creations, and our most enthusiastic moments, and to share with us.
Jack Heuer Time Museum-China Station
Shanghai Ganghui Hang Lung Plaza April 16-April 21
Beijing Oriental Xintiandi April 29-May 4