Montblanc regards writing as a precious gift, and the brand launches special limited edition products, including two heritage collections of Universal Time watches, in support of the UNICEF children’s literacy program.
On April 3, 2017, the ‘Writing Is A Gift’ series debuted in the New York Public Library, including writing instruments, watches, and leather goods. The Montblanc Meisterstück series of UNICEF writing tools is decorated with the earliest commonly used words learned by children all over the world, while the tribute to UNICEF’s heritage collection Universal World Timepiece Latin American UNICEF version and the heritage collection Universal World Timepiece Asia UNICEF version are complicated Function ‘Universal World Time’.
The new product launch event is located in the New York Public Library, a sacred place in education. The museum has a special exhibition space and is decorated with calligraphy and painting. Montblanc brand ambassadors Hugh Jackman and Charlotte Casiraghi, UNICEF Goodwill Ambassador Liang Yongqi, Actors Lamy Marek, Diane Kruger, Aissa Majka and Carrie Chakken, and model Elsa Hoskar attended the event.
These celebrity guests worked with Montblanc’s CEO Nicolas Baretzki and UNICEF Global Education Program Director Jo Bourne to provide quality education to more than 5 million poor children through improved materials and enhanced teaching.
This series of products are on sale at Montblanc global boutiques. From April 1, 2017 to March 31, 2018, Montblanc will increase the amount of donations for each product sold to help more children around the world Get better primary education.